Where Did the Chief Go?

[HenryFan]

I bought two Savage rimfire rifles within the last few months and was disappointed to find that the Savage trademark of so many years, the Chief's head, was not to be found.

It used to be on the buttplate or perhaps the stock grip cap. Not there now, at least not on the 93G or the 64F I purchased.

Woke? I don't know but I always thought the Chief's head logo was classy.

[Coach]

I think political correctness is the reason…

[Mags]

It was a PC thing after Vista Outdoor bought Savage.

[HenryFan]

Sadly, such may be the case.

[CT_Shooter]

It was likely just a calculated business decision. The relationship between Mr. Savage and the Chief really is remarkable, but the two form an unfortunate combination for 21st century firearms marketing. Savage was, in fact, the gunmaker's name, but the word "savage" has another meaning, which could be very offensive to the indigenous population when used together with that logo, even if the backstory is known. It wouldn't be the first time evolving consumer perceptions have influenced boardroom planning.

[HenryFan]

CT_Shooter -

You are probably correct. The Washington Redskins became the Commanders. Newberry College in Newberry, SC, was forced by the NCAA to change their names from the Newberry Indians to the Newberry Wolves. Is MLB in Cleveland still the Indians? I am certain that other examples exist but still, I thought the Chief's head was classy.

[Sir Henry]

CT_Shooter -

You are probably correct. The Washington Redskins became the Commanders. Newberry College in Newberry, SC, was forced by the NCAA to change their names from the Newberry Indians to the Newberry Wolves. Is MLB in Cleveland still the Indians? I am certain that other examples exist but still, I thought the Chief's head was classy.

Wasn’t Washington The Football Players for one year? I went to Sacajawea Junior High in Lewiston, ID and we were the Savages. They are now the Braves.

[CT_Shooter]

I went to Sacajawea Junior High in Lewiston, ID and we were the Savages. They are now the Braves.

Words have meanings that matter because we are a community. Go Braves.